- EP: retail trade brand continues on successful path and significantly above market
- MEDIMAX with new brand design
The ElectronicPartner buying group concludes the 2016 fiscal year with a three per cent total increase in sales revenues. In comparison to the previous year, sales revenues increased by 2.6 per cent in the company's core market of Germany. In the country organisations in the Netherlands, Austria and in Switzerland, the company even increased sales revenues by 4.8 per cent. In absolute figures, for the German market this means core sales of €1,278 billion; internationally €377 million.
In order to establish comparability to 2015, the previous year’s basis has been adjusted to not reflect sales revenues in Belgium. In the first half of 2016, the buying group pulled out of the Belgian market. In addition, the cellular network revenues in Germany are also not included in the buying group’s revenues, since these are focussed on SH Telekommunikation Deutschland GmbH ever since the completion of the majority takeover in 2016. The published financials of SH Telekommunikation Deutschland GmbH show how significantly the growth of the cellular specialist has increased, which is also due to the cooperation with ElectronicPartner.
“In our overall sales revenues, we have decided to only include those numbers related to our core business and therefore are not including any data from shareholdings such as SH Telekommunikation Deutschland GmbH. This way, we are transparently showing a comparability in the market and at the same time are demonstrating how we have successfully moved our business forward under continuously difficult conditions,” describes Karl Trautmann, member of the ElectronicPartner management board.
Focus of the EP:, MEDIMAX and comTeam brands
The success of the buying group includes the strong growth of the EP: brand. About 400 retail partners were committed to the quality offensive launched in 2014 and were able to realise an impressive growth spurt. Friedrich Sobol, member of the management board, is content with the EP: retailers’ 8.7 per cent increase in sales revenues, which are about 18 per cent above the retail channel average determined by GfK.
The 130 MEDIMAX stores located throughout Germany are also currently undergoing a change, which focuses the company’s activities across all channels on the slogan “Simply good advice”. Whether in the recently launched online shop, in the lively interactive community or at the POS: competent consulting and clear customer orientation will define the brand’s image even more strongly in future. This strategy drives Frank Kretzschmar, who became a member of the EP: management board in 2016 and who is now responsible for the MEDIMAX brand.
In the last year, the comTeam channel network further focussed its activities on the networking and qualification of the connected members. With an advanced training platform that is accessible to the entire industry, and numerous events and workshops, the lively exchange and interactions are the focus of the comTeam.
“This year, ElectronicPartner is celebrating its 80th anniversary. Our numbers prove that our strategy is working: we combine our experience and our profound industry expertise with solid and sustainable concepts aligned toward the future. For this reason, we are also able to attain good results, despite the ongoing difficult market environment,” summarises Karl Trautmann in reference to the recently concluded fiscal year.