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MEDIMAX

MEDIMAX is the franchise specialist retail concept of the ElectronicPartner group and positions itself as a service and experience-oriented specialist store. The claim “Mehr Mensch. Mehr Technik.“ shows that the focus is on person-to-person advice and business with high-quality technology.

The first MEDIMAX specialist store opened in 1988 and since then the store network has developed dynamically throughout Germany. Until 2019, the majority of the locations were centrally managed by ElectronicPartner, while some stores were already in the hands of franchise partners. In order to position MEDIMAX successfully for the future, we now rely entirely on local entrepreneurship. We handed over all stores to franchise partners by the end of 2021, because we are convinced that they will work with their local teams to provide the best advice.

 

The shopping experience at MEDIMAX is defined by a broad product range: at more than 70 locations and in the online shop, customers can choose from over 50,000 items across consumer electronics, household appliances, IT, multimedia, and telecommunications—from televisions and washing machines to smartphones and notebooks. All major brand manufacturers are represented, supported by a seamless omnichannel experience.

 

MEDIMAX ensures a high quality of customer advice through regular training programs and the strong expertise of its sales team, which is dedicated to finding individual solutions for each customer.

 

Complementing the MEDIMAX stores, the ProMarkt discounter line offers time-limited promotional highlights. The concept enables attractive pricing through reduced opening hours, a lean staffing structure, and a straightforward product presentation.

For further information about the online shop, see

MEDIMAX
Two women in conversation
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