“Simply good advice.” With this slogan, MEDIMAX emphasises its own insistence on customer satisfaction. MEDIMAX positions itself as a service and experience oriented specialty retailer.

An important building block here is the regular, intensive training of the sales team. The high level of consultation expertise and the willingness of MEDIMAX sales representatives to find an individualised solution for each customer are the keys to success.


Organic growth and taking over existing locations with its own shops and franchise stores has allowed MEDIMAX to expand to about 100 locations all over Germany since 1988. Today, MEDIMAX is still especially well represented in the Berlin metropolitan area, eastern Germany and the urban Ruhr area.


The right product range is part of a successful shopping experience. Customers are excited by the diverse selection in the areas of entertainment electronics, electrical household appliances, telecommunications, information technology and other entertainment technology. The website and integrated online shop also present this world of MEDIMAX products and services to ensure a consistent brand experience across all channels.


In 2019 ElectronicPartner took important steps for the strategic development of the brand: the transfer of all self-owned locations to franchisees. Thus the buying group strengthens the market position of MEDIMAX.

For further information about the online shop, see