The slogan "Mehr Mensch. Mehr Technik." stands for a strong focus on people, innovative technology and service and puts customers and employees at the center of attention. MEDIMAX positions itself as a specialist retail store that is oriented on service and experience.

The considerable expertise and willingness of the MEDIMAX sales assistants to find an individual solution for every customer is our key to success. An important aspect of this is the regular and intense training of the sales team.


For a successful shopping experience, you need to provide the right selection of products. That’s why at MEDIMAX all of the key trending topics are there for customers to touch, experience and try out on the spot, from „smart home“ to the coffee bar to the latest smartphones or ultra-sharp TVs. The website with its integrated online shop with all omnichannel functionality also presents the MEDIMAX world of products and services in order to ensure a uniform brand experience on all channels.


With organic growth and the acquisition of existing sites, with its own stores and those of franchisees, MEDIMAX has expanded since 1988 across Germany. In 2019 ElectronicPartner took important steps for the strategic development of the brand: the transfer of all self-owned locations to franchisees. By focusing on local entrepreneurship the buying group strengthens the market position of MEDIMAX. The privatization was completed in 2021 and comprises 85 locations.

For further information about the online shop, see