Business areas

We offer entrepreneurs various models for successful business – in line with our claim "ElectronicPartner – Handeln. Für Mensch und Erfolg.“ In doing so, we rely on our three core brands.


EP: stands for classic specialist retail. This is the concept for self-employed retailers who rely on a clear-cut product range, good advice and service. In Germany there are currently about 300 EP: specialty retailers.



MEDIMAX is the group’s specialist franchise retail chain. More than 70 stores present a wide selection of products in a space of about 1,000 square meters. Based on the motto “Mehr Mensch. Mehr Technik.”, the local teams take care of their customers’ needs and find an individual solution for everyone of them.



comTeam is the technology network for around 800 independent IT companies that are active in the market as hardware, software and consulting specialists. They develop IT and telecommunications solutions for business customers and accompany them through the entire development and implementation process. The comTeam partners work with start-ups as well as with small and medium-sized companies or corporations.

In addition to these three core brands, ElectronicPartner has other lines of business. A total of more than 1,000 distributors in stationary retail are among the members of the buying group. These retailers are on the market either as ServicePartners or under their own names – without any visible connection to ElectronicPartner.  We are also represented in the discount sector with ProMarkt and in the area of ​​renewable energies with our new brand WENDEpunkt. Moreover, the company is active in online retail through partnerships. For example, ElectronicPartner holds shares in and the mobilezone holding ag, which is currently the leading communications specialist on the German and Swiss market.