Description
We use the "Google Analytics" service on our website to record and evaluate access to the website.
If you have given your consent, Google Analytics 4, a web analysis service provided by Google LLC, is used on this website. The responsible body for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
Scope of processing
Google Analytics uses cookies, which enable an analysis of the use of our websites by you. The information collected by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there.
We use the User ID function. User ID allows us to assign a unique, persistent ID to one or more sessions (and the activities within those sessions) and analyze user behavior across devices.
We use Google signals. With this, additional information about users who have activated personalized ads (interests and demographic data) is recorded in Google Analytics and ads can be delivered to these users in cross-device remarketing campaigns.
With Google Analytics 4, the anonymization of IP addresses is activated by default. Due to IP anonymization, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. According to Google, the IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
During your visit to the website, your user behavior is both recorded and tagged for optimization using Google Tag Manager in the form of "events". Events can be:
- pageviews
- Visiting the website for the first time
- Start of session
- Your "click path", interaction with the website
- Scrolls (whenever a user scrolls to the bottom of the page (90%))
- Clicks on external links
- internal searches
- Interacting with Videos
- file downloads
- ads seen/clicked on
- language setting
Außerdem wird erfasst:
- Your approximate location (region)
- Your IP address (in abbreviated form)
- technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
- your internet provider
- the referrer URL (from which website/which advertising medium you came to this website)
- Processes to optimize the user journey
Purposes of processing
On behalf of the operator of this website, Google will use this information to evaluate your use of the website and to compile reports on website activity. The reports provided by Google Analytics are used to analyze the performance of our website and the success of our marketing campaigns.
Recipient
Recipients of the data are/can be
- Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (als Auftragsverarbeiter nach Art. 28 DSGVO)
- Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
- Alphabet Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
It cannot be ruled out that US authorities will access the data stored by Google.
Third country transfer
If data is processed outside the EU/EEA and there is no level of data protection corresponding to the European standard, we have concluded EU standard contractual clauses with the service provider to create an appropriate level of data protection. Google Ireland's parent company, Google LLC, is based in California, USA. A transfer of data to the USA and access by US authorities to the data stored by Google cannot be ruled out. From a data protection point of view, the USA is currently considered a third country. You do not have the same rights there as within the EU/EEA. You may not be entitled to any legal remedies against access by authorities.
Storage duration
The data sent by us and linked to cookies are automatically deleted after 14 months. Data that has reached the end of its retention period is automatically deleted once a month.
Revocation
You can revoke your consent at any time with effect for the future by going to these privacy settings (via the "Privacy settings" link at the bottom of our website) and changing your selection there. The lawfulness of the processing carried out on the basis of the consent until the revocation remains unaffected.
You can also prevent the storage of cookies from the outset by setting your browser software accordingly. However, if you configure your browser so that all cookies are rejected, functionalities on this and other websites may be restricted. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google
a. Do not give your consent to the setting of the cookie or
b. Download and install the browser add-on to disable Google Analytics HERE.
You can find more information about the terms of use of Google Analytics and data protection at Google at https://marketingplatform.google.com/about/analytics/terms/de/ and at https://policies.google.com/?hl=de.
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