WENDEpunkt is aimed at companies seeking a reliable partner for the entire value chain in the field of renewable energies. The concept goes beyond product sales to include installation, commissioning, and after-sales services. Thanks to its multi-level structure, WENDEpunkt offers both electrical retailers entering the renewable energy field and professional installation companies the opportunity to benefit from the services and network of the specialist group. "The name of our new brand is no coincidence: the world has been at a turning point in energy supply for some time. However, we are not responding with a quick-fix solution but are approaching this large and highly complex field thoroughly and systematically. We have held many discussions and carefully analyzed the market and its various solutions. Now, we are offering our member companies a first-class concept, comprising specialists, top-tier service providers, training programs, and support services," emphasizes Friedrich Sobol.
Overall, WENDEpunkt consists of five levels, designed to allow participating retailers to gradually take on more elements of the complete service offering. It begins with software-supported consultations on product groups such as photovoltaic systems, energy storage units, wall boxes, and heat pumps. Customers are then referred for detailed planning and implementation. In stage two, comprehensive consultation is supplemented with planning and quotation preparation. The contract and installation on the first two levels are handled by a competent, nationwide service provider. At stage three, WENDEpunkt companies manage planning, pricing, and the sales process directly with the end customer. Delivery, installation, and commissioning are carried out by a licensed service provider that also assumes warranty responsibilities. “ConceptPartners” at stage four hold such a license themselves, meaning they can provide complete customer service through their own teams and manage the entire process, including installation. "We already have over 100 licensed members active in the photovoltaic sector who can participate directly in the concept," explains Friedrich Sobol.
The final stage targets young entrepreneurs who, with support from ElectronicPartner, establish themselves as renewable energy specialists under the WENDEpunkt franchise brand. This enables them to offer their customers professional service across the entire value chain. Additionally, this stage appeals to existing "solo operators" who wish to benefit from the advantages of joining a strong brand and buying group. "Up to stage four, WENDEpunkt is a concept that specialist retailers can integrate into their existing business while keeping their usual company name. From stage five onwards, companies operate under the WENDEpunkt brand," explains Friedrich Sobol, adding: "We are now starting the rollout and will gradually climb the individual stages together with our members and new partners. The launch of stage five is currently planned for early 2026."
With the WENDEpunkt concept, ElectronicPartner offers a comprehensive service package to all participating companies, enabling them to guarantee their customers professional service and high-quality products. This includes extensive training programs, initial point-of-sale equipment, support in recruitment, marketing, IT, and finance, as well as a selection of highly qualified suppliers. "We are giving entrepreneurs with an interest in or focus on renewable energies the opportunity to be part of a strong brand. Sustainable growth together with WENDEpunkt – this concept is unique in Germany, as no other provider offers such a complete, high-level service package," says Friedrich Sobol with confidence.
