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MEDIMAX kitchen worlds expand – figures confirm a success story

The partnership between ElectronicPartner and the MHK Group continues to produce dynamic examples of collaboration – most recently in Leipzig, where MEDIMAX franchise partner Thomas Haberland has expanded his store to include a modern kitchen showroom.

Thomas Haberland and his wife Annett Müller at the opening of their new kitchen showroom at MEDIMAX Sachsenpark in Leipzig.

“The partnership with the MHK Group opens up highly profitable opportunities for MEDIMAX stores,” says Friedrich Sobol, board member at ElectronicPartner. The group now sees this clearly in the numbers: not only are more kitchens being sold, but revenue from built-in appliances is significantly higher at locations with kitchen worlds compared to those without. These electronics stores are becoming first-choice providers when it comes to purchasing a new kitchen, while also strengthening their expertise in built-in appliances.

“This expansion of the product range creates real added value for customers and boosts the competitiveness of MEDIMAX locations,” explains Sobol.

 

That’s why franchise partner Thomas Haberland has entered the kitchen business, installing seven model kitchens as part of the modernisation of his Leipzig store. On a spacious showroom floor, customers can now explore a wide variety of kitchen solutions – from timeless designs to innovative planning concepts. “With our new kitchen world, we’re focusing on quality and individuality. For our customers, that means everything from a single source – from personal consultation and 3D planning to installation,” says Haberland. The redesigned showroom combines modern kitchen trends with functional solutions – such as smart integration of built-in appliances and consideration of individual living concepts.

 

The partnership with the MHK Group is becoming increasingly important for the MEDIMAX brand. Several franchise partners have now adopted the joint concept, proving that the strategic collaboration is not only economically sound but also locally feasible and effective. “We’re demonstrating how synergies between industries can emerge and help position independent specialist retail securely for challenging times,” says Sobol, adding: “We’re continuing down this path – the next MEDIMAX kitchen worlds for 2025 are already in planning.”

Since the refurbishment, customers at MEDIMAX Leipzig can explore seven model kitchens – complete with tailored advice and professional service.
Since its refurbishment, MEDIMAX Leipzig now features seven model kitchens – complete with expert advice and professional service.
Since its refurbishment, MEDIMAX Leipzig now features seven model kitchens – complete with expert advice and professional service.
Friedrich Sobol, Member of the Executive Board at ElectronicPartner, expresses strong confidence in the fruitful partnership with the MHK Group.
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