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EP:brand continues to grow – new member EP:Apel & Eberitsch joins the network

The EP:brand continues to strengthen its position: with EP:Apel & Eberitsch, ElectronicPartner welcomes an established specialist retailer as a new member of its cooperative network.

Sven Eberitsch, Managing Director of EP:Apel & Eberitsch

After more than 30 years of successful business within the expert group, owner Sven Eberitsch has opted for a strategic fresh start – while maintaining a clear commitment to quality, customer proximity, and modern technology. “It’s a fresh start in green! We’re delighted to welcome such a strong addition to our brand,” says ElectronicPartner board member Friedrich Sobol. “Apel & Eberitsch has stood for professional expertise, personal advice, and customer-focused service for decades – values that align perfectly with the EP:philosophy.”

 

By joining the ElectronicPartner cooperative, the company is opening a new chapter, with the clear goal of building on existing strengths while embracing new opportunities. The specialist store in Pößneck, Thuringia, was founded shortly after the currency union in July 1990. At the time, Volker Apel and Sven Eberitsch took the leap into entrepreneurship – with technical know-how, bold vision, and a clear mission: personalised advice, comprehensive service, and a high-quality product range. From its original 90-square-metre shop, the business has grown steadily. Today, the sales area covers 500 square metres, offering everything from consumer electronics to large household appliances and telecommunications.

 

Since 2015, Sven Eberitsch has been the sole owner of the business. A key reason for switching to the EP:brand was the convincing and effective support offered by the cooperative in matters of succession planning – a crucial factor in securing the future of the company. He also values the brand’s motto, “EP:simply more personal”, which he feels reflects his everyday approach to customer service.

 

“Our customers can continue to rely on us – and now benefit from the added advantages of our new membership with ElectronicPartner,” says Sven Eberitsch. “We’re excited about the future under our new name and look forward to many more years of delivering excellent service to our customers.”

 

With the addition of EP:Apel & Eberitsch, the EP:brand continues its growth trajectory and reinforces its position as a strong partner for successful independent specialist retail.

EP:Apel & Eberitsch
EP:Apel & Eberitsch
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